About Us

Insight to Interaction Limited was created to serve the SMB market with the Business Intelligence and Customer Insight capability that it deserves.  Founded by business intelligence and insight veterans, Insight to Interaction uses its i2i customer segmentation methodology, decades of experience plus leading edge software, cloud hosting and mobile/wireless technology to provide the i2i Service to its clients that delivers affordable enterprise class customer and product insight.


Leslie Spears, Chairman

Leslie Spears was born in London, England. His career of over 50 years encompasses retail fashion, auto manufacturing, travel, education and training, international sales and marketing, business consultancy, chain and independent salon management and multi national beauty product distribution –he has worked or lectured in over 30 countries.
Leslie Spears is a Member of the Chartered Institute of Journalists, a Fellow of the Institute of Directors and a Member of the Chartered Institute of Marketing. He is the author of; Who’s in the Market Place, The 3-6-5 Business Builder Manual, Wild the Way, The Time of Your Life, Drive the Journey and Hairdressing and the Marketing Spectrum.