Customer Relationship Management not dead – Gartner

Customer Relationship Management (CRM) has had its highs and lows over the years but as this article points out it’s back in fashion as logically the customer and understanding of the customer should always be at the heart of any good business.  Gartner believes that new technologies are driving a new investment in CRM.

CRM will be at the heart of digital initiatives for years to come – Gartner

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